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Press release #Electrified mobility
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Bringing electrification to the masses

Bosch’s technology solutions are electrifying the powertrains of tomorrow

  • Leading global supplier to highlight electrification and powertrain technologies at The North American International Auto Show (NAIAS)
  • Innovations for internal combustion engines, hybrids and full electric vehicles provide choice and sustainable performance
  • Automated and connected technologies complement electrification for future mobility solutions
Joern Ebberg

Joern Ebberg

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DETROIT – Bosch, a leading global supplier of technology products and services, showcases the future for electrification technologies with a variety of powertrain solutions at The North American International Auto Show (NAIAS). Innovations from Bosch demonstrate how powertrains of tomorrow will be electrified through promising technology that provides consumers choice and sustainable performance.

At NAIAS, we will showcase solutions that make electrification accessible to the masses so OEMs can deliver on the promise of this technology to mainstream consumers.

Mike Mansuetti, president of Robert Bosch LLC

“Through both OEM feedback and consumer interest, we are seeing that electrification is moving to prominence,” said Mike Mansuetti, president of Robert Bosch LLC. “At NAIAS, we will showcase solutions that make electrification accessible to the masses so OEMs can deliver on the promise of this technology to mainstream consumers.”

Consumers show strong interest in electrification

New research from Bosch showed 62 percent of U.S. new car buyers believe they will own at least one full-electric vehicle in their household within 10 years or less. Of those who anticipate having a full-electric vehicle in their household at any point in their lifetime, 71 percent believe all of their household vehicles will be full-electric vehicles within 15 years.

While new car buyers demonstrated a growing desire to purchase full-electric vehicles, anxieties remain pertaining to specific criteria, including purchase criteria as vehicle reliability, distance between re-charging stops, time required to re-charge, new car purchase price and cost of repair/maintenance. In addition, a significant subset of respondents, 32 percent, indicated they are not interested in purchasing or leasing a full-electric vehicle within the next 15 years, signaling a preference toward other powertrain options.

Bosch solutions make electrification technology accessible and offer powertrain choices for OEMS

Making its global debut at NAIAS, Bosch’s electric axle drive system (eAxle) makes electrification accessible for automakers through a scalable, modular platform that can bring 5-10 percent cost efficiency as compared to stand-alone components. The eAxle is flexible for multiple platforms and brings together top-of-the-line Bosch powertrain components into one system.

The Thermal Management Station will show how Bosch technology efficiently manages heat flows in electric vehicles and extends range by up to 25 percent, especially in winter driving conditions. The holistic thermal management approach for electric vehicles makes heating in the winter and cooling in the summer cost effective and energy efficient.

Advancements in the electrified powertrain are not limited to battery-powered vehicles. Bosch continues to drive innovation in the internal combustion engine. Direct injection (DI) makes up nearly 50 percent of today’s internal combustion engine market, and its share continues to grow as it enters its third generation of system technology. This new generation can provide significant improvements in efficiency, as well as reduced particulate and gaseous emissions, and improved acoustic performance to decrease overall noise.

Electrification enhanced by collaboration with automated and connected technologies

In addition to powertrain technologies, Bosch will also feature automated and connected technologies including the global debut of a key requirement on the path to fully automated driving. The Electric Power Steering (EPS) system with fail-operational function is a highly redundant feature that enables either a driver or auto pilot system to independently return to a minimal risk condition while maintaining about 50 percent electric steering support in the rare case of a single failure. This technology will enable OEMs to comply with the fall back strategies as proposed in the Federal Automated Vehicles Policy documents from the U.S. Department of Transportation and National Traffic Highway Safety Association.

EXPERIENCE BOSCH AT NAIAS 2017 in Detroit, Michigan, USA: At NAIAS 2017, Bosch is presenting automated, connected and electrified technologies with a focus on how vehicle electrification is becoming more desired and accessible. More information on Bosch’s electrification strategy here.

BOSCH BOOTH: Monday to Thursday, January 9-12, 2017, on Level Three, Rooms 336-338, Cobo Center.

Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com.

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