Stuttgart, Germany – Another narrow escape: a cyclist appears as if out of nowhere and suddenly crosses the road. Distracted by the search for somewhere to park, the driver is powerless to avert what appears to be an inevitable disaster. Yet Bosch’s new emergency braking system with cyclist detection prevents any serious consequences, automatically bringing the car to a full stop from 40 kph. Everyone makes it through the incident, shaken but unharmed. As soon as the emergency braking system’s radar or video sensor detects an imminent collision, the Bosch iBooster initiates full braking in just 190 milliseconds – less time than it takes to blink twice. “Driver assistance systems are the next step along the path toward accident-free driving,” says Bosch board of management member Dr. Dirk Hoheisel. “These electronic assistants are always vigilant and, in emergencies, they respond more quickly than people can. They provide support just where drivers need it – in busy city traffic.” Emergency braking systems are one of the most useful assistance systems, particularly when it comes to responding to cyclists and pedestrians, the most vulnerable of road users.
The Bosch innovations on show at the IAA 2017
Driver assistance systems for urban driving
EXPERIENCE BOSCH AT THE IAA 2017 in Frankfurt: Bosch believes the mobility of the future will be accident-free, emissions-free, and stress-free. On a technological level, Bosch wants to achieve the objectives of zero accidents, zero emissions, and zero stress through automation, electrification, and connectivity. At the IAA 2017, Bosch will be presenting its latest solutions in each of these three spheres – solutions that make driving safer and more efficient, and turn cars into a third living environment.
BOSCH PRESS CONFERENCE: From 13:15 to 13:40 local time on Tuesday, September 12, 2017, with Dr. Volkmar Denner, chairman of the board of management of Robert Bosch GmbH and Dr. Rolf Bulander, chairman of the Mobility Solutions business sector, at the Bosch booth A03 in Hall 8.
FOLLOW the Bosch IAA 2017 highlights at www.bosch-iaa.de and on Twitter: #BoschIAA
Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.
Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com.