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Many car drivers expect their vehicles to be fully integrated into their digital lives. In addition, new connectivity, automation, and personalization features will be increasingly implemented with software in the future. While in the past the customer’s experience of a car was primarily defined by hardware, software is now taking on a much more important role. This trend of software massively shaping the customer experience and in some cases even the specification of the hardware is referred to as the “software-defined vehicle” (SWdV). This evolution not only affects development and operation, but also makes new business models and types of collaboration possible.
Reproduction for press purposes free of charge with credit “Picture: Bosch”