Stuttgart – Seventy-six percent of Germans found their car keys a pain at one time or another. That is the result of a representative survey conducted by PULS, a market research institute, on behalf of Bosch*. Especially drivers below the age of 40, and those who drive a lot, have had negative experiences with conventional car keys. It starts with simple logistics: they don’t know where to put their keys (45 percent of respondents), e.g., when at the swimming pool, they misplace them and take ages to find them again (44 percent), while some have even lost them altogether (38 percent). Some used to view car keys with wireless remote controls and automaker’s logo as a status symbol; now only 6 percent of those surveyed do. It comes as no surprise, then, that around 40 percent of respondents could already imagine replacing them with a smartphone app. “The advantages of a digital car key are obvious – it is convenient, secure, and available any time and anywhere”, says Harald Kröger, president of the Bosch Automotive Electronics division. Bosch is developing the Perfectly keyless app to enable drivers to automatically unlock and start their vehicles without using a key or reaching for their smartphone. Sensors integrated in the vehicle recognize the owner’s smartphone and unlock the vehicle door for that person only; the level of security offered is comparable to fingerprint technology. It is no problem to deactivate the system if the smartphone is lost. The app can also be used to allow access by other drivers for a limited period of time.
Press release: Bosch system is the “key” to preventing digital car theft
Press release: No more lost keys
Perfectly keyless at Bosch Mobility Solutions
Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.
Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com.