Furthering our innovative strength: Working in cross-functional teams
Of course, this applies not only to the ‘User Experience’ team, but also to each individual at Bosch Power Tools. Our thoughts and actions are always focused on the user and their needs. This focus also directs our organizational structure and cooperation. For example, we increasingly use crossfunctional teams, where colleagues from varying fields, such as development, marketing or logistics, work collectively as one team. Together, they devote themselves to individual projects, products or product groups.
The advantages are obvious: The various perspectives and specialist knowledge complement each other, allowing the team to quickly develop solutions for the user. Individual teams led the way, and now, we have transferred this set-up to the entire Home & Garden product area. Alongside the cross-functional teams, so-called ‘Purpose’ teams, there are ‘Excellence’ teams which, like conventional departments, are experts in particular fields. In this way, we pool our specialist expertise.
Inspiring working conditions foster creativity and cooperation
To promote creativity and cross-functional cooperation, we are dedicated to providing a modern working environment. This includes flexible working hours, appropriate technical equipment for mobile working and rooms that not only allow concentrated individual work but also, and in particular, enable feedback, exchange and communication – giving our staff the freedom to choose, based on their current need or the task at hand. This is what we mean by ‘inspiring working conditions’. The working environment facilitates the task at hand, increasingly promotes exchange and teamwork – and thereby boosts our innovative strength.
Bosch innovations for ingeniously simple DIY
With our ‘User Experience’ approach, we serve all user groups from DIY enthusiasts on the one hand, to professionals in industrialized and emerging markets on the other. The requirements of these target groups are very different. For the DIY enthusiast, the simpler the job, the more enjoyable it is. We offer innovations for ingeniously simple DIY.
What tools could better meet this demand than cordless tools? With our product portfolio, 90 percent of all applications, ranging from screwdriving, drilling and hammering, through sawing and grinding, to tacking, are already covered by cordless tools. We focus on small and handy 12 volt tools as well as 18 volt tools for full power. Our ‘Power for All’ system, which includes DIY and garden tools, is available for both voltage classes: With a single 12 volt or 18 volt battery, you can currently operate 14 or 20 power tools respectively − from screwdrivers to hedgecutters. You only need one battery and one charger per volt class. This is what we call ‘combining with a system’.
Maximum runtime, thanks to the ‘Syneon Chip’
Another advantage of our cordless tools: They enable up to 85 percent more applications than comparable competitor models. Their superior performance is based on optimum coordination of key components such as the motor and gearbox combined with an intelligent electronic system called the ‘Syneon Chip’. This offers DIY enthusiasts the maximum runtime for each project. For example, the PSR 18 LI-2 cordless drill/driver allows you to drive up to 60 percent more screws per battery charge and drill up to 85 percent more holes than with comparable competitor tools. This has been confirmed by an independent testing institute. Furthermore, our tools maintain full power until the battery is empty. This allows DIY enthusiasts to continue screwing, drilling, sawing, grinding or even vacuuming at full capacity until the end.
Interchangeable adapters offer maximum flexibility: Combi drill system
The cordless segment is an important growth segment, which we are consistently developing – with innovations that offer added value to the user. The benefits include maximum flexibility through interchangeable adapters. Many DIY enthusiasts are already familiar with these adapters from Bosch’s smallest cordless screwdriver, the 3.6 volt Ixo. Our 18 volt equivalent, the new AdvancedImpact 18 QuickSnap with impact drill function, as well as drill chuck, eccentric and angle screw adapters, offers the user maximum power. Its range of applications reaches from conventional screwdriving and drilling in wood and metal, to impact drilling in masonry – and with the QuickSnap adapters, the range is expanded even further. For example, the eccentric adapter allows you to drive in screws at the edges of cupboards, while the angle screw adapter allows you to drive screws and drill holes in tight spaces. This makes our impact drill/driver system a problem solver for hard-to-reach areas.
The simplest toolholder on the market – now also for cordless tools
With Bosch multifunction tools, DIY enthusiasts can complete a wide variety of tasks with ease. We are now expanding the range of these all-rounders with the introduction of an 18 volt cordless variant: The AdvancedMulti 18. In addition to the benefits offered by a cordless tool, this device is also equipped with the convenient ‘Starlock’ accessory interface and the Bosch ‘AutoClic’ mounting system. The ‘Starlock’ interface, jointly developed by Bosch and Fein, ensures optimal power transfer from the tool to the accessory, resulting in higher performance, faster work progress and more precise results. The ‘AutoClic’ mounting system enables accessories to be changed in a matter of seconds, without the need for tools: Like a ski boot being inserted into a binding, the accessory is fixed into the attachment with just one click. It is just as simple to release it again.
The broad ‘Starlock’ range means that DIY enthusiasts will always find the right accessory for the job, whether it is cutting, sawing, routing or grinding. It comprises 32 accessories, including a sanding finger for working in very tight spaces.
Bosch’s first cordless angle grinder for DIY enthusiasts
For the first time, we are offering DIY enthusiasts the convenience of a cordless tool for cutting, grinding and metal brushing work: The Advanced- Grind 18 cordless angle grinder combines flexibility with a high level of user protection. It is equipped with restart protection which ensures that the angle grinder does not accidentally run on after a power failure. Additionally, it stands out among comparable competitor models thanks to its speed preselection for material-specific working, its soft-start function for a smooth start, and an integrated brake function which stops the disk within two seconds after the tool is switched off. This gives DIY enthusiasts complete control of this all-round angle grinder for every application.
Do you remember the ‘Syneon Chip’? The optimum combination of motor and gearbox, coupled with this intelligent electronic system, is the reason why the AdvancedGrind 18 is quicker and more powerful than other models. For example, it can cut through twelve millimeter reinforcing steel in just five seconds – up to 50 percent faster than any comparable competitor tool.
The most handy 18 volt random orbit sander: AdvancedOrbit 18
Even in the grinding segment, users can now find a powerful 18 volt Bosch tool: The AdvancedOrbit 18 random orbit sander. It represents effortless sanding and polishing in any position. This comfort is due to the ergonomic design of the tool. The design features a well balanced elongated handle and is similar to that of current corded tools, it stands apart from comparable battery-powered competitor models, which have the common tower-shaped design. DIY enthusiasts can easily use the tool with both hands and in any direction – both overhead and close to the ground – for example, when working on a door frame. The variable speed setting gives DIY enthusiasts flexibility in use: They can sand wood and chipboard and also polish plastic and varnished surfaces.
The AdvancedOrbit 18 also benefits from the ‘Syneon Chip’ technology: The cordless tool is able to sand an area up to one and a half times larger in size than comparable competitor models. The AdvancedOrbit 18 provides nearly comparable working progress as a corded tool.
‘Power for All’: One 18 volt battery for more than 20 products
With these innovations, we are expanding our 18 volt ‘Power for All’ battery system to more than 20 DIY and garden tools. The range now covers all common applications from impact drilling, through cutting and grinding, to lawn trimming and hedge cutting. Users can ‘combine with the system’ and therefore do away with unnecessary batteries and chargers, saving money, too.
12 volt multifunction tool for small improvements
The 12 volt ‘Power for All’ system is designed for lighter tasks or more delicate work. The UniversalMulti 12 multifunction tool is a new addition to the range. It offers the same benefits as the 18 volt tool – ‘Starlock’ with 32 accessories, plus ‘AutoClic’ for changing accessories in seconds − but is more compact and demonstrates its advantages when making small, occasional improvements and modifications, such as shortening door frames or replacing broken tiles.
Our multifunction tools are also always designed with the user and their needs in mind. We focus on providing the right tool for everyone – from beginners to passionate users with high requirements. Cutting pipes to length, working on tiles, removing carpet remnants, sanding window frames – the Bosch multifunction tools can handle all this and much more, enabling a wider range of applications than ever before.
12 volt cordless vacuum cleaner for quick in-between cleaning
Another lightweight, 12 volt unit is the EasyVac 12 hand-held vacuum cleaner, can also be used as a floor vacuum cleaner thanks to an extension tube. The tool is ideal for quick in-between cleaning; it is small, compact, quiet and versatile. With the crevice nozzle, the EasyVac 12 sucks dirt from the gaps between car seats or the keyboard of your PC. Together with the brush nozzle, it can be used to clean furniture carefully. It also has a floor nozzle for use on floors. The EasyVac 12 is characterized by its long runtime – the key word here again being ‘Syneon Chip’.
Both tools tie in with the 12 volt ‘Power for All’ system, which currently comprises 14 DIY and garden tools – ranging from the hand-held circular saw to the grass trimmer. This means that in the 12 volt class, too, DIY enthusiasts can do away with unnecessary batteries and chargers, saving money, too. All 10.8 and 12 volt Bosch tools and batteries are compatible.
Handy dry vacuum cleaner for the workshop
The EasyVac 12 is just one of four new vacuum cleaners that we are now introducing for DIY enthusiasts. Also new to the range is the EasyVac 3, a handy dry vacuum cleaner for workshops. It offers 700 watts of power, is equipped with a start/stop function, has a container volume of 2.1 liters and can be conveniently placed on any work bench. To make it especially handy when combined with a power tool, its dust box is as large as necessary and as compact as possible. For example, DIY enthusiasts can saw more than 13 meters with a hand-held circular saw, or use a random orbit sander for up to 180 minutes, depending on the type of sandpaper – and only then does the dust box need emptying.
Handy, flexible to use wet/dry vacuum cleaners
The powerful UniversalVac 15 and AdvancedVac 20 wet/dry vacuum cleaners are extremely versatile: The UniversalVac 15 is designed to take in 8.5 liters of liquid and has a volume of 15 liters. The AdvancedVac 20 holds up to 13.5 liters of liquid and has a volume of 20 liters. With 1,200 watts, it is the most powerful of the four new vacuum cleaners and can take up large volumes of water – for example, if your washing machine has flooded. It also has a valve for easily draining off liquid that has been taken up.
Here, too, we offer DIY enthusiasts the right vacuum cleaner for every application – from the flexible 12 volt tool right through to the powerful 1,200 watts wet/dry vacuum cleaner. All tools are easy to transport and take up little space when stowed away − the required accessories are always to hand. In addition, the scope of delivery of the EasyVac 3, UniversalVac 15 and AdvancedVac 20 includes a universal adapter, which enables connection to every Bosch power tool in the current DIY range. This allows DIY enthusiasts to extract dust as it is produced during sanding, sawing and routing.
UniversalInspect for easy check and documentation all around the home
When it comes to measuring tools, we again have the right tool to suit each of your applications and needs − whether you are detecting, measuring or leveling. We are expanding our product portfolio with the introduction of the UniversalInspect, an easy-to-use inspection camera. This tool allows you to easily inspect dark and hard-to-reach areas all around your home or car yourself, and then document the results as an image. The camera head, measuring just eight millimeters, at the end of the 95 centimeter cable offers flexibility in use. For example, it allows DIY enthusiasts to easily detect blockages in drains, pipes and downpipes, inspect the inside of household appliances like washing machines for defects, or take a look around in cavities such as drywalls or suspended ceilings. The UniversalInspect takes a good picture when inspecting cars, too: Rust spots or faulty cables are easy to find. The UniversalInspect is easy to understand and handle for all users. Six buttons allow all the functions to be selected easily; for example, you can adjust the brightness or rotate the image by 180 degrees in order to better see the object under inspection. The person who finds the fault simply takes a picture – and then deals with the repair.
Dremel 3D printer for all
The Dremel 3D40 Idea Builder signifies even more possibilities in 3D printing. It offers both beginners and experienced users a great deal of freedom for individual creativity. Its bigger printing plate makes it suitable for larger-scale projects and means it can print objects up to 25.4 x 15.2 x 17.1 centimeters in size. In fact, the print volume it can output is 35 percent higher than that offered by its predecessor, the 3D20 Idea Builder. Data transfer options are flexible too, with the ability to use a USB stick, USB cable, WLAN or LAN connection. Precise printing results are achieved by a semi-automatic two-point leveling system that is able to calibrate the print bed quickly and accurately. The integrated, intuitive software and color touch screen quickly and simply convert your idea into a printed object and allow you to check the print status at any time. During the printing process, paper-thin layers of 100 to 300 microns are stacked on top of each other. This allows the Dremel 3D40 Idea Builder to achieve high surface quality. It opens up brand new possibilities for users to transform their ideas into colors and shapes: Toy figures, decorative objects, jewelry and much more ‒ it prints whatever you want in 3D.
First Dremel multitool with quick-change multi chuck
‘Dremeling’ has become a synonym for working with our small, powerful multitools, which master almost any task. The new Dremel 4300 is the most powerful Dremel and also the first to be fitted with a quick-change multi chuck: Accessories can be changed in seconds, without the need for tools. The multi chuck is suitable for the entire range of Dremel accessories and can also be used on all other Dremel multitools. Another advantage is the LED light, which can be continuously adjusted to rotate around the tool head. This means that demanding DIY enthusiasts and hobbyists always have an optimum line of sight for their project – whether this involves grinding, routing, polishing or engraving – and can therefore work in a particularly controlled manner with a high level of precision.
Bosch innovations for ingeniously simple DIY
As we draw to a close, let me sum up the most important points once again:
- We create innovations for ingeniously simple DIY.
- We focus on cordless tools that offer added value – for example, ‘Power for All’ with an interchangeable battery for many different DIY and garden tools.
- We continue to develop not only existing segments, but also enter new segments – always keeping our focus on the user.
I have introduced you to a selection of products, however they represent just a small section of our portfolio. There are, of course, countless further examples, be it products from our current range, or products that are still being released on the market. All of our new products are innovations designed for the user ‒ they are tailored to their needs. They represent ingeniously simple DIY with Bosch power tools.
Thank you for your attention! Henk Becker will now present the innovations for professionals.