Stuttgart / Cologne / Hasbergen / Hohenheim – The United Nations expects the world’s population to cross the 9 billion barrier by 2050, which will necessitate an at least 70% increase in global food production. Farmers must face this challenge by utilizing the limited amount of available farmland as sustainably as possible, while also minimizing their use of resources. An important aspect of these efforts is the efficient use of herbicides, particularly to combat crop-reducing weeds, without endangering or reducing the farmers’ yields. To this end, a joint initiative has been launched by Bosch, BASF Digital Farming, Amazone, and the University of Hohenheim in the form of the HoPla project, which will conduct research into the use of high-performance sensors for smart herbicide treatment. The aim is to investigate how optical technologies and artificial intelligence can assist with the targeted application of herbicides as a means of effective, agronomic weed control. The initiative is supported by the Federal Ministry of Education and Research (BMBF) as part of its program “Photonics for a digitally connected world – rapid optical control of dynamic processes”. The project was started in September and is to run until August 2025.
Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.
About AMAZONE
AMAZONEN-WERKE H. DREYER SE & Co. KG is based in Hasbergen-Gaste in Germany and manufactures agricultural and groundcare machinery. The owner-managed company employs around 2000 people at nine different production sites. The agricultural machinery range includes soil tillage implements, seed drills, fertiliser spreaders and crop protection equipment. SCHMOTZER Hacktechnik has been part of the AMAZONE Group since 2019. Based on these core competencies, AMAZONE is now the specialist for intelligent crop production in agriculture. Further information: www.amazone.net
About University of Hohenheim
The University of Hohenheim is the oldest university in Stuttgart. Founded in 1818 in response to devastating famines, the University of Hohenheim is not only engaged in intensive basic research, but has traditionally also been committed to developing innovative solutions to some of society’s most pressing problems. Today, the University of Hohenheim is Germany’s leading institution for agricultural research and food sciences, while also holding a strong and unique position in the fields of natural, social, business, economic, and communication sciences. The University is home to around 9000 students, who can choose from almost 40 different degree programs. A common focus of the research and teaching conducted in all disciplines is bioeconomy. Bioeconomy is a holistic concept for a sustainable economy of the future, with new products and new production processes using raw materials derived from plants, animals, or microorganisms. For more information visit: www.uni-hohenheim.de
About xarvio® Digital Farming Solutions – a brand by BASF Digital Farming GmbH
xarvio® Digital Farming Solutions is at the forefront of the digital transformation of agriculture, optimizing crop production. xarvio® offers digital products, based on a global leading crop modelling platform. The technology delivers independent, field-zone-specific agronomic advice that enables farmers to produce their crops most efficiently and sustainably. The products - xarvio® SCOUTING, xarvio® FIELD MANAGER and xarvio® HEALTHY FIELDS are used by farmers in more than 100 countries worldwide. More than 99,000 farmers and consultants have signed-up for xarvio® FIELD MANAGER, setting-up a field area greater than 15 million hectares in 18 countries. xarvio® SCOUTING has been downloaded by more than 7 million users. For more information please visit www.xarvio.com or any of our social media channels.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.
Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com.