MT. PROSPECT, Ill., Jan. 17, 2024 – At the annual World of Concrete tradeshow in Las Vegas, Bosch Power Tools – a global leader for power tools, measuring tools, and accessories – will unveil cutting-edge solutions, including new products that build on the brand’s “commitment to cordless” and empower skilled trade workers to conquer concrete.
Representatives from Bosch will introduce the new additions to its power tools, measuring tools, and accessories lineup during World of Concrete’s welcoming news conference on Jan. 23, 2024 at 8 a.m. PST in room N251 of the Las Vegas Convention Center, before kicking off 3 days of hands-on product demonstrations, head-to-head challenges and VIP experiences at the Bosch booth.
“Putting the needs of today’s skilled workers is at the core of everything we do, which is why we continuously engineer tools designed to make their time on the jobsite less straining and more efficient,” said Steve Shepherd, Vice President and General Manager for Bosch Tools North America. “We’re thrilled to introduce new solutions to the hardworking community and give World of Concrete attendees the chance to put them to the test, while showcasing our appreciation for all that they do with unforgettable experiences.”
Throughout the week following the press conference, Bosch will host the below activities outside at their World of Concrete booth (#030303) to celebrate hard workers and show them how new solutions can make work easier on the jobsite:
Daily Activities:
- Head-to-Head Challenges: Each day, at 11 a.m., 1 p.m., and 3 p.m. PT, show attendees can compete in a one-on-one challenge using some of Bosch's newest tools to break concrete and win prizes.
- Product Challenges: Putting Bosch products to the test, show participants can check out several product challenges including the Brute 10 lb. Challenge, the Revolve Laser Dunk Tank, and the Floor Cart Challenge.
- Interactive Games and Prizes: Hosted by a special guest, Mark Shunock of Vegas Golden Knights and Top Rank Boxing, attendees will participate in games and chances to win prizes each day at 10 a.m., 12 p.m., and 2 p.m. PT.
- Conquer Concrete Photo Experience: Attendees can experience unique photo opportunities at Bosch’s “Throne of Concrete” and capture long-lasting memories of their tradeshow experience.
- Hard Workers Happy Hour: From 3 p.m. to 5 p.m. PT each day, participants can enjoy a live music happy hour to meet and mingle with Bosch and fellow attendees.
- Hydro Dipped Hard Hats: Limited edition Hydro Dipped Hard Hats will be available to the first 50 purchases of the day.
Virtual Activities:
- YouTube Livestream: On January 24 at 2 p.m. PT, Bosch will host a livestream exclusively on YouTube that gives viewers a tour of the World of Concrete booth, shares details on the newest tools showcased at the conference and provide participants a chance to win in the Bosch Limited Edition Hydro Dipped Hard Hat Giveaway.
- Real-Time Social Media Content: Follow along as Bosch shares live updates on Facebook, Instagram, TikTok and more. #BoschWOC24
